If you’ve got a website, it’s likely you’re trying to impress to big, bad site that is Google. 88% of internet searches are carried out on Google, that’s about 1.2 trillion searches a year. And Google doesn’t make it easy for your website to show up prominently in their search results, they really make you work for it. So you need to make sure you listen up to Google’s top marketing tips.
Get a website
If you don’t have an online presence then you’re already missing out. It’s a bit of a ‘no-brainer’ seeing as Google is an online search engine. So if you’ve not even got a website for your business yet then you need to talk to us:hello@webfwd.co.uk
If you do already have a website then keep following the tips below:
Drive traffic to your website
The more popular your website is seen as, the more Google rates your site. It’s a bit of a vicious cycle, but get promoting your site and drive more traffic to it. Use social media to spread the word, you’ll need good shareable content for this, such as a blog. Ask other people to recommend it. Run a competition. All of these will help to get more visitors to your website.
Fast website
Make sure your website loads quickly and runs quickly. Google hates slow websites and will downgrade you for it. It also has a negative impact on user experience and will mean people are more likely to leave your website before you can convert them to a customer.
Mobile-friendly
Google also hates websites that aren’t mobile-friendly. We’ve given you plenty of warning about this so there’s really no excuse for this one! Whilst it only downgrades your sites in searches carried out on a mobile device (if your website isn’t mobile friendly), mobile devices have now overtaken desktops in the internet game so you could be really missing out.
Get links to your website on other sites
Back-links are really good for building Google prestige. If other websites link to your site, particularly other well-ranked websites then Google starts favouring your site as well. A good bit of PR on a well-known news (or other) website with a link to yours will really help you out.
If you think your site isn’t performing its best on Google and you need to find out why, or fix some of the above then get in touch to find out how we can help: hello@webfwd.co.uk
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