In April 2015, Google started to downgrade websites in Google search results if they’re not responsive. And if that isn’t a key reason to make sure that your website design is responsive, then read on to find out more!
The number of people accessing the internet via mobile devices exceeded the number of people accessing the internet via a traditional desktop set-up for the first time in 2014. That number has continued to accelerate and now stands at nearly 2,000 million users worldwide compared to 1,700 million users preferring the desktop. So if you want your website to do its job in this mobile age, then it needs to function well on mobile devices.
Just in case you’re not sure what it is, responsive web design means that your website layout and design will respond to a change in screen size, so that whether or not someone looks at your site on a phone or a desktop, they will still be able to access all of the information and features you provide, and it will look great.
Our top 5 reasons why your website needs to be responsive:
- Google searches; Google will not favour your website in Google searches on a mobile device if it is not responsive, you can test your site here.
- All devices are different sizes; your website may be viewed on a phone screen, a mini tablet/fablet, a netbook, a small laptop, a large laptop or a huge desktop screen, so your users will expect the same experience whatever device they’re accessing it through.
- Mobile first; it’s no secret that the majority of people now access the internet through a mobile device, and you want to make sure you’re targeting that majority for your business’ sake!
- Future proofing; making your website responsive (to any screen size), rather than creating a mobile website and a desktop website simultaneously, should mean that it will be future-proofed against any new devices which may be developed. This will also save you money having to adapt to changes in the future.
- Increased conversion rates; mobile users will only have a positive experience on your website if it works for the screen that they’re using. So if your site is responsive and designed well for a mobile device, then their positive experience is likely to have an impact on their conversion, whatever that might be.
So if your website is not all that pretty or effective on a mobile platform then get in touch to see if we can help: hello@webfwd.co.uk
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